Slinky
Success Stories
The
POWERFUL Slinky® name can "make the difference"
when you need to create a memorable - and effective - marketing
campaign.
Slinky®
gets results and here are some examples.
 Rock Financial/Detroit
Pistons
Auburn
Hills, Michigan
ASI Distributor: Penn Graphic Associates, Inc.
Account
Manager: Peggy M. Denomme, MAS
Issue:
Rock Financial, a Quicken Loans Company, is Michigan's largest
mortgage company. Rock is also the naming sponsor of Michigan's
largest, privately owned conference, convention and exhibition
center - The Rock Financial Showplace. Rock Financial is also
the presenting sponsor for the 2004 NBA World Champion Detroit
Pistons. Rock wanted a unique premium giveaway to provide
at the grand opening of the Rock Financial Showplace as well
as kid's night at the Pistons' first regular season weekend
game.
The
NEW corporate color large plastic SLINKY was selected as it
had high brand recognition, it could be made in the Pistons'
red and blue team colors, it could be imprinted with Rock
and Pistons' graphics, meet the price point objective AND
be delivered in a 2 week timeframe.
The
results? Everyone was VERY pleased and the Rock/Pistons SLINKY
has become a favorite item in the SLINKY product showcase
booth.
 M Bank
Portland,
Oregon
ASI Distributor: Southwick Specialities
Account
Manager: Mike Button
Issue:
M Bank is a small, aggressive, community bank. A new branch
was being opened and the branch VP wanted to hold an open
house and provide each visitor with a gift that reflected
the bank's positive image and attributes.
A
Classic silver metal Slinky® was selected and imprinted
with M Bank's green identification. The reason for a Slinky®
was based on SLINKY'sÆ longevity and success in the
market. Slinky®, after 60 years, is still going strong.
Plus it's still appealing and recognizable.
The
world famous Slinky® jingle was rewritten using an M Bank
theme and played as background during the open house. The
words were written on a small tag and inserted in a Slinky®
Retro Box along with the silver Slinky®.
The
results were extremely positive as the bank signed-up a significant
number of new accounts.
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