As a provider of voice communications and high-speed internet services, CenturyLink Inc. wanted its fall promotional drive to emphasize the company's ability to draw together people, places, and media. Slinky was selected as a dynamic symbol for connectivity in CenturyLink's advertising campaign.

Through the auspices of an ASI member, the company also distributed green metal Slinkys in Classic Retro Boxes, both imprinted with the CenturyLink logo.